Dealing with my clients I notices that in spite of "knowing" that marketing is very important, the only thing they really know is that they HAVE to do a certain amount of generally accepted "marketing moves". And they have to do them not because it can help, but because without them their company (or product) won't "look" serious.
Has anyone of you ever noticed this phenomenon?
Almost all of them got great innovative products or developed really appealing services and these people are convinced that it's enough. For some mysterious reason they naively believe that if their product is good, it will sell and there is nothing much to do about it, neither in terms of developing corporate identity, nor in branding or advertising...
Next to doing the right thing,
the most important thing
is to let people know
you are doing the right thing.
Well, it was just a heart-cry :)))
And here a few notes about Corporate Identity:
What is Corporate Identity
(or Corporate Style)?
Corporate Identity (or Corporate Sytle) is not a set of forms, business cards and pens with your company's symbols on them. Corporate Style is, first and foremost, is a means of presenting your company and its external and internal advertisement materials. It's not your business card or product brochure, but a general and unified design environment that represents your company and makes it unique and memorable to your clients, partners and general public. In the other words, Corporate Identity is a visual means of representing your company's essence.
Why would a company need
its Corporate Identity?
Professionally developed Corporate Style of a company will not only make it memorable for the current and potential clients. It will also create a competitive advantage by means of visualised message the company sends to its business environment.
From the point of view of a corporate culture, corporate identity is an extremely important link in the process of on-going communication with your current and potential customers and business partners.
Corporate Identity Style has to reflect vision and mission of the company that have to be "delivered" to its business environment's consciousness in the easiest and fastest way. Professionally developed Corporate Style will cause positive loyal attitude towards your company even at the early stages of business communications.
We all want our companies to be easily recognised, that's why it's important for any company to have its "face", its unique Corporate Style, which will reflect not only the field of operations of the company, but also its ambitions, dynamics and inner character.
Everything starts with a CONCEPT - original, interesting and memorable.
Standard Corporate Image Package usually includes:
- Concept development
- Naming
- Slogan
- Logo development and design
- Business cards design
- Letterhead
- Compliment Slip
- Folder
- Envelope
However, it's important to remember: most of the package elements listed above are just selected representations of the Corporate Identity, i.e. of the CONCEPT of the company's image in the market.
posted by Bizi South Africa @ 10:28 PM
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